The Nigeria Football Federation (NFF) is set to ink a major partnership deal with Carloha Nigeria Limited, the exclusive distributor of Chery vehicles in Nigeria, making the automobile company the official vehicle partner of the Super Eagles.
The signing ceremony will take place on Wednesday, February 19, 2025, at Carloha Nigeria Limited’s headquarters in Alapere, Lagos.
The event, organized by the NFF’s official marketer, Pamodzi Sports Marketing, will be attended by high-profile dignitaries, including Mallam Shehu Dikko, chairman of the National Sports Commission (NSC), who will serve as the special guest of honor. NFF President Alhaji Shehu Ibrahim Gusau will lead the federation’s delegation.
For those unable to attend in person, the contract signing will be streamed live on the M4Stv app from 11 a.m.
According to Pamodzi, this collaboration highlights Carloha Nigeria Limited’s commitment to supporting Nigerian football by offering financial and logistical assistance to ensure the national teams continue to compete at the highest level.
Beyond the immediate benefits for the Super Eagles, the event will emphasize the importance of private-sector partnerships in sports development and open the door for further collaborations between Carloha and the NSC.
Pamodzi expressed optimism that this agreement will lay the groundwork for a long-term alliance, promoting sports excellence, youth engagement, and increased economic investment in Nigeria’s sports industry.