Arsenal fans have been treated to a dose of humor as Sol Campbell’s playful jab at Tottenham in a new Google Pixel advertisement has gone viral.
The legendary defender references his infamous 2001 transfer from Spurs to Arsenal, blending nostalgia with humor in a clever marketing campaign.
The advert, which promotes Google’s Pixel smartphone, has sparked both laughter and admiration for its cheeky parallels between Campbell’s football career and phone users switching brands.
In the ad, Campbell recalls the controversial decision to leave Tottenham for Arsenal, a move that brought him Premier League titles and FA Cups.
Dressed in a white jumper, Campbell begins by musing, “It’s that time of the year when people wonder if the grass might be greener.”
As he pulls off the white jumper to reveal a red sweater, the former defender winks at his audience, symbolizing his move from Spurs to Arsenal.
Walking into a trophy-filled room, he continues, “Big moves pay off. Sure, people will have opinions, but who cares what they think?” In another cheeky nod, Campbell is seen turning a vase of white lilies—one of Spurs’ nicknames—away from the camera.
Fans have been quick to praise the humor, with one observer commenting on a hidden gag in the opening scene: Campbell tenderizing a piece of chicken, a playful reference to Tottenham’s cockerel emblem.
The ad has generated a flurry of reactions online. One fan on X (formerly Twitter) called it “outrageous s***housery,” while another Arsenal supporter gleefully noted, “Oh, this will annoy Spurs fans so much. Brilliant!”
The Reddit community has also joined in the fun, with one user spotting subtle Easter eggs and sharing, “Bruh, him literally tenderizing chicken at the beginning. Genius!”
Campbell’s lighthearted jab at his old club, combined with Google’s clever campaign, has resonated with football fans and smartphone users alike. Whether you’re a fan of Arsenal, Tottenham, or clever advertising, this ad strikes the perfect balance of humor and nostalgia.