Mark Goldbridge, founder of the popular Manchester United fan channel The United Stand, has addressed accusations that his content fosters a toxic environment.
This comes in light of Marcus Rashford’s criticism of so-called ‘malicious rumours’ targeting players.
The United Stand, boasting nearly two million YouTube subscribers, has become a go-to platform for passionate fans seeking commentary on Manchester United. Known for its fiery rants and in-depth reactions, the channel has also attracted controversy, with Goldbridge often dividing opinion within the football community.
This week, Goldbridge appeared on a Webby and O’Neill interview to confront criticisms, including allegations that The United Stand’s post-match ‘fan cams’ fuel toxicity among fans. In the discussion, Tony O’Neill described these fan reaction videos as “one of the most toxic things United fans have seen.” Goldbridge admitted the channel had made mistakes in the past but defended its broader mission.
The conversation also touched on the November 2023 clash between The United Stand and Marcus Rashford. The channel had released a video titled Rashford Future in Doubt? which analyzed Rashford’s dip in form and speculated on whether emerging talent Amad Diallo might limit his game time.
Rashford responded directly via his personal Twitter account, calling on the channel to “stop spreading malicious rumours.”
Addressing the incident, Goldbridge explained that The United Stand had tried to reach out to Rashford’s representatives to clarify the matter but received no response.
“It’s disappointing,” Goldbridge said. “Ultimately, I’d love for Marcus Rashford to focus on playing football for Manchester United and scoring goals—that’s all that matters.”
He added, “We’re not The Sun, we’re not talkSPORT. The video’s thumbnail asked, ‘Marcus Rashford future in doubt?’ Is that malicious? At the time, he was playing poorly. Why single out The United Stand when similar discussions were happening on other platforms?”
Goldbridge went on to question Rashford’s motivations, suggesting the tweet was either a naive reaction or a calculated move to cause trouble for the channel. “If it’s the latter, that’s concerning,” Goldbridge noted.
Goldbridge also raised broader concerns about the mentality of modern footballers engaging with social media. “This is one of the highest-earning, most respected players at Manchester United, yet he’s getting involved in a Twitter spat. If he’s genuinely bothered, that’s even more worrying,” he said.
Despite the controversies, Goldbridge defended the value of his platform, emphasizing that The United Stand gives fans a voice and often holds the club accountable. However, he admitted there is always room for improvement in how content is presented.
While The United Stand remains a beloved outlet for many Manchester United fans, it continues to spark debate over the role fan-driven content plays in shaping the football community. Whether viewed as a necessary outlet or a breeding ground for toxicity, its impact on the football world is undeniable.
Goldbridge’s remarks underline his determination to defend his channel while navigating the fine line between criticism and fair commentary in today’s digital age.